Project Challenges
To convert legacy and newly produced exam preparation content into mobile flashcard formats downloadable, or accessible, over the Internet. These flashcards needed to be highly interactive, visually appealing, and multi-media enabled but not have large overhead in terms of memory space. Mobile formats include larger screen display Smart Phones, PDAs, and ultra-portable notebook computers. In addition to the flashcard functionality the capability for interactive labs and micro-simulations needed to be available and easy-to-access.
The Result    

This is a new venture for Element Press so performance is still being evaluated. Initial sucess metrics have been attained in regard to revenue, customer adoption, and satisfaction with the effectiveness of the study tools. Questions remain whether Element Press will expand the mobile format into all offerings depending on the performance of upcoming pilot programs featuring the mobile flashcards.

 
The Solution

Element Business Press engaged mindpoint.net's eMERSIVMEDIA content development group to convert and publish the flashcard products. The technology used by eMERSIVMEDIA enables instructional material to be published in a variety of delivery formats. This gives clients and learners maximum flexibility to learn in the styles they are most comfortable with (multimedia and multi-modal). Their courseware falls into a variety of delivery types that can be streamed or stand-alone: WBT, LiveStream, CBT, iPOD, Podcasts, DVD, MP3, CD-ROM, Windows Mobile Smartphones, PDA, interactive TV, satellite radio, and Blue Pill formats.

Element Business Press now offers mobile formatted labs, study guides, audio study notes, and flashcards for many of their leading business, sales, and exam preparation products.

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Mobile Learning Channels    

Element Business Press needed an edge in their Imprint branded exam preparation products, and turned to a mindpoint.net solution to deliver an innovative way to create value for their target audience. By providing a series of downloadable flashcards in mobile formats (SmartPhone, PDA, CPU), students have access to a large selection of industry specific practice tests.

 
Other resources such as oral board sample questions and instructional videos add to the Imprint flashcards' effectiveness. Imprint flashcards enjoy a high success rate in helping students pass professional exams. The fact this resource is formatted for mobile devices and is available on a mindpoint.net Internet Learning Channel means the content is up-to-date and accessible anytime and anywhere.  
Project Goal        

To build an invaluable resource for exam preparation with fast, easy-to-use flashcards available for purchase and easily accessed, or downloaded, over a mobile-formatted web site. Flashcards would be available for a variety of professional, corporate, and government exams both written and oral. Capabilities must go beyond standard question and answers extending into virtual mentors, links to live mentors, embedded or streamed multi-media, interactive labs, and visual feedback via status reports for learner mastery of the subject matter.