We don't feel we've completed our mission with our client until we've exceeded their expectations. When we first set out to design the client's project we assimilate their metrics for success into our build plan and then ask ourselves: how can we exceed this? When we quantify results to the executives at our clients we break them down into two categories: hard dollar and soft dollar returns on their investment.

Sony's hard dollar returns came in the form of "reach costs". Prior to implementing our solution Sony was spending up to $200 per dealer to launch new training programs that were seldom reusable and often outdated quickly. We were able to bring that "reach cost" to $55 per dealer while delivering a more engaging training program that could reach more dealers than the previous programs. The courseware can be re-purposed easily which will lower future training development costs adding more hard dollar returns to Sony's eLearning investment.

Sony's soft dollar returns come through channel loyalty, channel mindshare, channel sales reps' effectiveness in the field, increased brand awareness, and increased customer service. Using a mindpoint.net Internet Learning Channel and eMERSIVMEDIA courseware Sony's dealer channel became more effective selling the newly launched devices against the competition. The dealers were more knowledgeable and confident in front of prospective customers and with the ability to access online sales and technical tools they were able to help customers with questions and issues more easily.

After the initial project interviews our team assessed the Sony situation and evaluated which resources could be best utilized to reach Sony's goal. It was determined that a mindpoint.net Internet Learning Channel with customized courseware from our eMERSIVMEDIA group could reach the number of dealers Sony needed to, in the time frame they needed to do it in. The mindpoint.net system handled the learner-side technology issues by serving up the appropriate web-pages specific to an individual learner's environment (bandwidth, language, prior training, CPU power, browser type, security settings, audio/video capability) and this happened transparently to the learner with little to no latency or delay. This system is what fueled our ability to deliver this training material quickly, effectively, and to anywhere in the country that can access the Internet.

Custom courseware was developed using our proven eMERSIVMEDIA methology and content creation system. This assured four things for Sony: 1) Instructional material would come alive in a highly visual energy-infused format filled with interactivity 2) Powerful online tools that reinforced the instruction were also available as job aids that were always accessible 3) The learners' participation, progress, and performance were tracked in the courseware database to give Sony visibility into the effectiveness of their new training investment
4) That their courseware was reusable and could be quickly re-purposed to reach another dealer channel, or perhaps launch another program using the same courseware template and learning object set.

When Sony needed to reach a channel of thousands of dealers nationwide quickly, cost effectively, and with high-energy impact they elected to build an Internet Learning Channel on mindpoint.net. Sony reached a nationwide dealer channel in 50% less time than previous channel launches and reached over 2,500 more dealers using mindpoint.net

To reach a nationwide network of dealers with the most up-to-date channel training using web technologies. Sony wanted this done at least 25% faster than previous channel launches done over teleconference and CD mailouts. They wanted the material available 24 / 7 to be able to reach out to dealers that could not make the primary launch, but still wanted to learn about the products and programs.