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The Web 2.0 Mashups As a Sustainable Profitable Venture course was authored by the consulting team at Big Sky Mining Co. The Big Sky Mining Co. instructors have a broad range of Web 2.0 related applications experience and have had impressive success in launching data mining, semantic web, social networking, and mashup sites. This course is co-authored by the leadership team at SVPartners, a venture services and marketing acceleration firm specializing in the launching of online properties in the fields of online education, social networking, semantic web, consumer contributed content, mobile content and services, high-impact publishing, and the casual gaming spaces. SVPartners brings the business aspect to the course and the potential impact and implications mashups have in the marketplace. Their content will cover projected trendlines, markets for mashup services and data, idea generation for creating meaningful and profitable revenue streams from mashups, using data mining to create data franchises, and finding funding and resources to support your new venture.

"I couldn't get enough of your course. I had a few ideas for some cool information based sites but this course just added some serious gasoline to the capabilities and prospective uses for it. Let me in the next course you come up with! "

-- Jake Alred, US Product Manager, Avenet Web

"Very informative and I feel it was a strong component to our planning process. We're launching shortly and your course gave us some great ideas. The biggest thing we felt that helped us though was the Mashup Marketplace -- that alone was worth the price of the course."

-- Christopher Serriani, Large Financial Services Firm, NY NY

"I adored meeting the folks at SVPartners and Big Sky Mining. They put me in touch with the right people and not knowing a thing about technology this course helped me get my arms around who I needed to talk with to launch my health information venture for women."

-- Alyssa Kurtzweil, The Better You Salons & Spas

Course Modules and Chapters

1. Introduction to Mashups
2. Example Sites
3. Technologies Used for Building Mashups
a. What is Web 2.0 and its Main Components
b. Google
c. Amazon – A9
d. AJAX,
e. ATOM – RSS
f. XML
g. SOAP
h. REST
i. WML
j. XSLT
k. JSON
4. Players in the mashup world
a. Google
b. Amazon
c. Yahoo
d. eBay
e. Piggy Bank
f. You Tube
g. Flikr

5. Ideas for Data Franchises
a. Information, Data, and Web Services Niches – Projected Trends
b. Your Own Big Idea
c. Aggregating Data
d. Packaging / Repackaging Data
e. Integrating Data
f. Markets for Databases
g. Providing Access to Disparate Data Sources
h. Customizing Data
i. The Feed – Forming Content Agreements
j. Forming Partnerships / Joint Ventures

6. Finding Data – Find It Fast
a. Data Mining
b. Consumer Contribution – The Semantic Web
c. Content Licensing
d. Free Data Sources
e. Government Data Sources

7. Pitfalls and Challenges
a. Data and Content Integrity
b. Intellectual Property
c. Forging Alliances and Entering into Joint Ventures
d. Integration and Data Continuity
e. Site Control Issues

8. Venture Funding for Data Mining Ventures and Mashups – SVPartners
9. The Next Big Thing – Mobile Mashups
10. Sample Projects
11. Resources for Mashup Development

Course Outline

Students completing the Web 2.0 Mashups as Sustainable Profitable Ventures course enjoyed these benefits after successful completion of the course:

Effectively launched innovative data, web service, and information-based ventures serving a unique niche in the marketplace with a compelling offering

Extended, expanded, and enhanced current web services offerings to add ancillary revenue sources or elevated brand awareness of website

Came away with a strong understanding of how the mashups can impact the market, and the implications of well designed mashups as well as the consequences of poorly designed ones

Avoided typical pitfalls in launching a mashup project including: intellectual property Issues, site control issues, service level continuity, and data integrity checking.

Established a presence on the Mashup Marketplace to bring awareness of their venture, or to sell supporting tools and services

A mashup is a website or application that combines web content from more than one source into an integrated experience. Content used in mashups is typically sourced from a third party via a public interface. Developers are creating mashups, applications that combine data from multiple services and websites to create something new, and now highly profitable. We are seeing extraordinary growth in this sector of web services and continue to be excited as new mashups are released everyday. You’ve heard the terms from a technical perspective: Web 2.0, Mashups, Web Hybrid, AJAX, ATOM, RSS, XML, SOAP, REST, WML, XSLT, and JSON. Now hear from the business side of things. Even though this course covers the technology comprehensively with regard to best methods and tools used to build mashups, this course also appeals to the technology novice: you do not need to have any technology or technical background to benefit from this course. Much of this course teaches how to find, mine, and package information offering a unique value proposition to the market, and then sourcing the tools or the people that can make your idea come to life. This course covers the technical and business knowledge necessary for launching a successful data franchise or mashup venture. This course is a mashup in and of itself: we combine leading methods for development of mashup sites filled with current production examples, with actionable business knowledge necessary to design, build, and bring your mashup profitably to market. This course is sponsored by SVPartners in conjunction with Big Sky Mining Co., a new leader in web data mining and mashup concepts.

After completion of the Web 2.0 Mashups as Sustainable Profitable Ventures course you will have all of the tools and techniques necessary to create, launch, and market any data franchise you dream up. Completion of the course entitles you to a free license to access Big Sky Mining Co.’s Mashup Marketplace – an exchange to sell and trade ideas, data franchises, development services, and tools.

The Web 2.0 Mashups As a Sustainable Profitable Venture course is available in the following formats:	Requirements to Use	Pricing
415 page Book w/ Mashup Tools CD	No special requirements	$45.00
Web-based Training Self-Paced with weekly Instructor Led Live Via Web Sessions	IE Explorer 4.X or above, Netscape 5.5 or above, Firefox all versions	$349.00 includes Book w/ CD
2-Day Idea Workshop, Funding Seminar, and Case Study Walk Through	No special Requirements	$199.00 includes
		Book w/ CD
Package Price to Include All of the Above	See Above	$419.00

Enrollment History: 754 Total Attendees in 2009
Completion Rate: 754
Demographic - Age in Years: Average=31 Low=24 High=62
Demographic - Gender: Male=71% Female=29%
Demographic - By Position (Seminar Attendees):
Executive Leadership/Principal = 52%
Other Manager = 18%
Technical Position = 16%
Sales Related Position = 07%
Marketing Related Position = 04%
None Indicated = 03%

Course Outline
Course Materials
Available Formats
Instructor Team Bio(s)
Course Statistics

ORDER COURSE

Self-Paced (415 pages)

12 Hours Self-Paced, 8 Hours Instructor Led Over Web
Seminar Length - 2 Days