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VentureMind was authored by two venture capital consulting partners each with over 25 years in business consulting, venture capital, and M & A operations for firms such as Softbank, Accenture, Deloitte Touche, and McKinsey. Their experience transcends industries and businesses of all sizes and shapes lending powerful perspective to their business analytics and beliefs in entrepreneurial spiritl. The desire to spread the word of the power of entrepreneurial energy, in all businesses, drives their efforts in educating business leaders on the art of creating, innovating, and implementing new ideas to drive new growth in today's economy. Tap into their experience for the best methods in launching new ventures, promotions, mergers, new products, new directions, or just plain reinventing a department or entire organization.
R. Wes Merkana has been in the business consulting space and involved with venture capital firms for over 25 years assisting in over 150 M & A projects, thousands of new product launches, and reinventing firms from small real estate partnerships to fortune 2000 organizations. He brings vast experience in turn arounds, new ventures, and the impact on employee job performance during mergers. VentureMind is his brainchild and he brings great energy to the seminar.
Alex Speicher is a featured contributor to many of the Elemental Press business press offerings. His experience (over 25 years) in implementing new ideas within large and small organizations, trends analysis, establishing ownership systems resulting in competitive advantages, and mastering risk in new ventures brings powerful technical expertise in the actual "action" phase of any new idea, program, or initiative. Alex has made great inroads in spreading the idea of entrepreneurial spirit as a company-changing event, and continues to spread the word through books and seminars nationwide. His experience working with Deloitte Touche and McKinsey brings you practical hands-on methods in applying the principles outlined in VentureMind.

"We needed to breathe new life into some of our stagnant marketing programs and we needed some new service ideas to stay ahead in our market. The VentureMind course helped me put a system into place that could allow us to reinvent ourselves but with a positive exciting spirit about it. "

-- John Colson, Colson Specialty Office

"It's like we're a startup again after 15 years -- but without the pain of a startup. We have the excitement of a new company with a new mission and all associates have bought in big time. Your course showed me some insightful ways to rally my people behind our new direction, and give them ownership of its ultimate success. I would give it a high recommendation for effectiveness and the seminar was wild! Good things

-- AXR Telecom - artelcom.com, Mike Davidson VP

"Great book. Seminar was pretty good too -- learned much. My firm had always seem to have a "boss versus 'the people' " type of attitude and I wanted to change that. Instilling a team mentality that rewarded new ideas, and motivated my employees to take ownership of the success of the firm overall was a huge challenge and I didn't know where to begin honestly. Your book and seminar really showed me the way and I'm happy to say we're off to a great start. "

-- Jonathan Stillwell, Fast Fusion

Course Modules and Chapters

1. Using a Venture Mindset to Create Value in Today's Economy-Why We Wrote This Book
2. Assessing Business Models and Aligning Capabilities
3. Successful Company Dynamics (Innovation and Ideas) (1996 - 2006)
4. The Catalyst of Success
a. Spotting Trends
b. Creating Idea and Venture Portfolios within Your Organization
c. Analytical and Decision Dynamics for Implementation of New Programs – Best Ideas Win
d. Building a System to Instill Ownership of Success at All Levels in the Organization
5. Types of Ownership:
a. Equity
b. Momentum
c. Competitive Advantage
d. Distribution Channels
e. Brand Awareness
f. Technology
g. Systems and/or Processes
6. Getting Buy In for New Initiatives, Directions, and Programs
a. Building a Simple System for Rewards and Performance Tracking based on Investment and Venture Principles
b. Building Systems to Move the New Idea(s) into the Organization and its Value Chain
7.New Ventures in:
a. Product Development
b. Sales Methods
b1. Hiring and Managing Entrepreneurial Sales People (Book Release June 2009)
c. Marketing Approaches
d. Customer Care and Interaction
8. Implementation and Tracking Idea Performance
9. Managing and Mastering Risk in Your New Ventures
10. Building a Culture of Entrepreneurial Spirit
a. Philosophies and Attitude Propagation and Reinforcement
b. Language
c. Tools
11. Communicating Vision, Missions, and Objectives Effectively
a. Painting the Picture
b. Key Roles of Passion and Purpose
c. Proving the Math
d. Living the Vision
12. Building New Connections
13. The Key Role of Company Dashboards
14. Case Studies

Course Outline

Students completing the VentureMind course enjoyed these benefits after successful completion of the course:

Realized Revenue and Profit Potential from New Programs, Ideas, and Energy Generated from a Venture Mindset

Successfully Obtained Buy-in for New Programs

Increased Morale Overall within their Organizations

Typically Reported a More "Energized" Workplace

Establishing Poweful New Sales Approaches

Unified their Value Chains to Get Behind New Company Initiatives with Enthusiasm

Entrepreneurial spirit is a critical success component for small and medium sized businesses in America. Building and propagating this spirit can energize and re-energize entire organizations, increase employee morale, increase performance at all levels, and breathe new life into company initiatives . A wealth of information in this course shows you as a business leader the current trends in :

Creating new idea and venture portfolios within your organization
Trying new approaches to Sales, Customer Service, Marketing, and Product Development
Managing risk in these new ventures
Communicating vision and objectives more effectively
Cracking the value code of your specific customer base
Building an ownership mentality throughout your value chain including suppliers and business partners

After completion of the VentureMind course you will have all of the tools, philosophies, and systems in place to instill and reward entrepreneurial attitudes that will result in new ideas, innovations, and new approaches to driving revenue and accomplishing objectives at all levels of your organization.

Enrollment History: 1,222 Total Attendees in 2006/2009
Completion Rate: 1,222
Demographic - Age in Years: Average=35 Low=29 High=54
Demographic - Gender: Male=86% Female=14%
Demographic - By Position (Seminar Attendees):
Executive Leadership/Principal = 82%
Director Level = 9%
Manager = 6%
Team Lead = 03%

Course Outline
Course Materials
Available Formats
Instructor Team Bio(s)
Course Statistics

ORDER COURSE

The VentureMind course is available in the following formats:	Requirements to Use	Pricing
251 page Book	No special requirements	$29.00
1-Day Seminar (18 Cities Nationwide)	No special requirements	$249.00 w/ Book
Audio CD	Audio CD Player	$22.00

Self-Paced (251 pages)

1-Day Seminar

Audio CD